Email marketing may appear reserved for large and successful online businesses. When you open your inbox, all you see are eBay, Amazon, and Google advertisements.
But what if we told you that email marketing is also effective for small businesses? What if getting an email marketing strategy increased sales at your landscaping business, hair salon, or flower shop?
Permission-based emails are preferred by 77 percent of customers over any other type of marketing contact.
When you send an email, you encourage clients to visit your website, interact with your business, and perhaps make more purchases. Sending email campaigns is an excellent approach to remain in touch with your consumers and stay at the top of their minds. Customers come out of the woodwork every time we send an email, seeking additional information about our services.
So it appears to be a lot of effort, but it isn’t. What if you could start an email marketing campaign in less than 10 minutes? It turns out that YOU CAN.
Now that we’ve had your attention let’s develop powerful email newsletters and promos that don’t take hours to create.
So, are you attempting to boost sales? Increase brand recognition? Show that you care? And what do you want your subscribers to do after they’ve received your emails? Before you begin, regardless of your industry or business, you must define the goals of your email marketing strategy. Inconsistent email marketing does not work, therefore, set targets. And keep on reading this blog till the end.
What is an email marketing campaign?
An email marketing campaign is an internet marketing campaign in which a company sends an email (or emails) to one or more subscribers. An effective email marketing campaign will convince readers to do something, such as visit your website, buy your product, or contact your organisation.
Learn step-by-step how to design an email campaign:
Follow these ten steps to discover how to launch an email campaign for your business:
Step 1: Define your email marketing objectives
Before using your email management system, you must first answer a few questions. While you may not appreciate the wait, the answers to these questions can help create a successful email marketing campaign. Among these questions are:
- What do I hope to achieve with this email campaign?
- How much money do I have set aside for this email marketing campaign?
- Who is collaborating with me on this email campaign?
Once you know what you want to do, such as advertising your latest product or keeping your company top-of-mind, you can begin constructing your email marketing campaign — and allocating your money to various areas, such as design, software, and copywriting.
Step 2: Create an email list
Every email campaign requires an audience, so you must develop your email list. Companies may build and develop their email lists in a variety of methods, including:
- Content restriction, such as a downloaded handbook or whitepaper
- Regularly producing high-quality content, such as blog posts
- Developing exit-intent popups
- Including email opt-in forms across your website and much more
While you can buy email lists, you should avoid doing so. Yes, it will increase your email subscriber list but also harm your brand. People who do not want your emails will begin receiving them and immediately identify your brand with spam. Aside from the negative impact on your brand’s image, your email campaign will have a high unsubscribe rate.
Instead of crushing your brand’s image, help it thrive by establishing a high-quality email list.
While this process takes time, enlisting the assistance of a content marketing agency may expedite it since they frequently have the resources, contacts, and knowledge to develop high-quality, viral content. This material, such as an infographic or guide, may help you quickly establish a qualified email list.
Step 3: Divide your audience into segments
When you start gaining subscribers, you should begin segmenting. Segmenting is a highly effective email marketing strategy. Some companies have experienced a 760 percent gain in income by segmenting their email subscribers, which is why segmentation should be included in every email marketing campaign.
You may segment (or arrange) your subscribers in a variety of ways, including:
- Purchase habits
- Website usage
- Other factors
With segmentation, you can send more relevant emails to your subscribers. For example, if you own a clothes business, you’ll want to conduct email campaigns that provide your customers with the most relevant information. Women buyers, for example, may learn about the latest trends for ladies rather than your impending male range.
Step 4: Analyse your target audience
Audience research is an essential component of every effective email marketing strategy. While you may know what you want to achieve with your campaign, such as increasing pre-orders for your new product, you must understand your audience’s needs to reach your goal.
Otherwise, your emails will be a failure.
So, do audience research, which you can accomplish by:
- Speaking with your front-line team members, such as your sales or customer service representatives
- Exploring industry-relevant blogs and news sites
- Investigating influencers for similar items to yours
- Participating in online discussion forums
- Investigating popular Google queries in your industry
- Examining postings and comments on social media
- And much more
Once you understand what gets your target market talking, you may develop a map of how and when to communicate with your subscribers based on your answers.
Step 5: Plan out your email campaign
After you’ve completed your email goals, subscriber list, and audience research, you can go on to the following stage in how to start an email campaign: Outlining your campaign. This stage depends on your prior research, so it should go smoothly. You should include the following in your outline:
- How many emails will you send, and will the campaign be ongoing?
- How frequently will you send these emails?
- What each email (if restricted) would cover
- What the first few emails will include (if ongoing)
- What will the email’s call to action (CTA) be?
Once you know who is in charge of what, you can start planning your email marketing strategy!
Step 6: Create your email template
Your email campaign’s design is important to its success, and this is because email designs may transmit positive (or negative) messages to consumers. If an email appears unprofessional due to a blurry corporate logo, readers may be unwilling to follow your CTA, such as purchasing your goods.
In comparison, high-quality email designs inspire users to interact with your email and your company. Make sure your email design adheres to the following best practices for the best results:
- Uses only 1-2 typefaces
- Include your firm’s name, address, phone number, and website.
- Uses your logo and displays appropriately on mobile devices
However, have a professional designer create (or at least review) your design for maximum results. They frequently identify quick wins, leading to a more successful campaign.
Step 7: Create the content for your email campaign
Content is required for all effective email marketing initiatives. Email content, on the other hand, is difficult because most emails are brief.
According to one Campaign Monitor analysis, the recommended length for email content is 50 to 125 words. While this leaves little area for your company to highlight its product’s merits, it requires your staff to get to the point. Remember that not all emails are 50 to 125 words long.
You can compose emails that are longer than 125 words, and many effective email marketing campaigns do so. If you want to find out if your campaign is one of them, run split tests to discover which email (the longer or shorter version) works best. After you’ve finished writing your email, have someone reread it and make any necessary changes.
Step 8: Consider your subject lines
Almost every tutorial on designing an email marketing campaign will discuss subject lines.
Subject lines are critical in email marketing; they select whether to open your email or the one next.
If you want your emails to get opened, you must choose a subject line that is both succinct and appealing. The following are some excellent practices for crafting subject lines:
- Tell readers what you have presented in your email
- Personalisation, such as a reader’s first name, should be used.
- Power words such as “start,” “find,” and “send.”
- Make the email urgent by including words like “quickly,” “soon,” or “act immediately.”
Spending the extra five minutes coming up with new topic lines can help you think outside the box and create a subject line that breaks your previous open rate record.
Step 9: Send your email marketing campaign
You may now send your email campaign after it has been created, written, and proofread. However, before you send your email, check the following tasks off your to-do list:
- Examine your send list inclusions and exclusions.
- Check for mistakes in your email and subject line.
- Check that your personalisation tags have a fallback.
Seeing and engaging with your email inbox might help you notice changes, such as changing your subject line or repairing a faulty link. Once you’ve completed the elements on your checklist, schedule your email to send.
Step 10: Keep track of the outcomes of your email marketing campaigns
Tracking, evaluating, and analysing campaign outcomes is important in understanding how to conduct an email campaign. It’s simple to track your outcomes using an email management solution.
For example, an email management application will offer you information such as:
- Links visited
- Rate of unsubscription
- Bounce Rate
- Interactions with subscribers
- And much more
All this information is valuable, and you can use it to understand your consumers and campaign results better. You may utilise Google Analytics in addition to your email management tool, and this free and essential tool will allow you to see the traffic brought to your website via email.
A successful email marketing campaign is a game changer for any company. A good approach may help your organisation produce more website traffic, quality leads, and sales via email, allowing you to meet the most recent business performance criteria. Expand My Business can help your business in setting a successful email marketing campaign by helping you find the ideal partner agencies and vendors. We will help you create an effective email marketing strategy and expand your audience base with our end-to-end delivery solutions that handle and manages the success of any project need.